Haier’s Adaptive Strategy Wins In The Face Of COVID-19 Challenges

Uncertainty in the market will make it extremely difficult for most firms to sustain their competitive advantages. That’s why firms need to embrace an adaptive strategy. Forrester defines this as the ability for a firm to reconfigure its underlying business concepts.

Haier’s adaptive strategy helps the company win today — even during the COVID-19 crisis — and prepare for tomorrow’s opportunities. It helped Haier fulfill 99.8% orders throughout February.

When building its organizational adaptiveness, Haier’s RenDanHeYi philosophy played a key role to enable its micro-enterprises (MEs) — a self managing structure. Its COSMOPlat lays at the foundation, scaling up the power of emerging technologies to deliver capabilities like mass customization.

How does Haier adopt adaptive strategies in terms of organization, marketing and technology? Take a look of our blog “Haier’s Adaptive Strategy Wins In The Face Of COVID-19 Challenges” for more detail of our recent case study about Haier.