Resource Management Tools Solve Critical Issues (Q2, 2021)
A study from Forrester Consulting that was commissioned by Mavenlink.
Professional services firms struggle to find purpose-built solutions that adequately meet their needs. More have plans to adopt resource management and planning tools (50%) than any other category, and another 17% plan to upgrade or expand their organization’s current implementation.
The Transformation Of Television (Q1, 2021)
A study from Forrester Consulting that was commissioned by DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS, and WarnerMedia.
Smart brands are seeking to broaden the scope of their media to include ad channels like addressable TV. Fifty-two percent of surveyed buyers said their organizations are focused on using addressable TV to improve the effectiveness of their TV campaign targeting, and nearly half prioritize harnessing addressable TV’s ability to tie TV spend to business or sales outcomes.
The Total Economic Impact of IBM i (Q2, 2021)
A Total Economic Impact™ (TEI) study from Forrester Consulting that was commissioned by IBM
By deploying the IBM i operating system on IBM Power Systems hardware or in the cloud, customers may get ROI of 171% with reduced system downtime cost, reduced technical support cost and improved productivity of frontline workers.
Use Analytics and Insights To Accelerate Your Customer Experience Strategy (2021)
A study from Forrester Consulting that was commissioned by Mapp
89% of all marketers surveyed worldwide rate a customer experience strategy as important or very important for their own success.
The Total Economic Impact of Solvvy (2021)
A Total Economic Impact™ (TEI) study from Forrester Consulting that was commissioned by Solvvy.
Solvvy, offering Chatbot & Automation Platform, delivers a total ROI of 554% by cost savings from improved web SSR rates and costs savings from reduced incident handling times.
The Lab of The Future Is Here (Q1, 2021)
A study from Forrester Consulting that was commissioned by Thermo Fisher.
69% decision-makers believe they will lose their competitive advantage if they don’t find ways to connect and automate their labs.
The Quest For Data-Driven Engagement In APAC And The Middle East (Q1, 2021)
A study from Forrester Consulting that was commissioned by Epsilon, Adobe and Publicis Groupe.
Marketers in APAC commit 22% of their budget to technology-related initiatives while 79% plan to increase their martech budget in 2021. Thirty-five percent of respondents said they are planning to invest or increase their investment in CDPs in the next 12 months.
Build An Anywhere Work Strategy To Drive Business Success (Q1, 2021)
A study from Forrester Consulting that was commissioned by LogMeIn.
Anywhere work maturity drives business outcomes. (Maturity is based on Forrester’s 4 pillars of remote work). High-maturity firms are 6.75 times as likely to hire staff dedicated to communication and collaboration as low-maturity firms, and they are 3.5 times more likely to use analytics to examine collaboration patterns.
Close The Employee Experience Gap Align HR And Employee Perceptions To Improve Employee Experience And Drive Business Success (Q1, 2021)
A study from Forrester Consulting that was commissioned by SAP SuccessFactors, Qualtrics, and EYSAP SuccessFactors, Qualtrics, & EY
40 % of people managers and direct reports were not satisfied with the quality of corporate training they received.
Forrester Study: The Total Economic Impact™ of Domo For Small and Medium Businesses (Q1, 2021)
A Total Economic Impact™ (TEI) study conducted by Forrester Consulting that was commissioned by Domo.
Domo, with SaaS BI solutions, delivers an ROI of 345 % with Domo-associated revenue increase, business labor savings and technical labor savings.
Hybrid Cloud Enables Agile Content Management And Collaboration (Q1, 2021)
A study from Forrester Consulting that was commissioned by OpenText.
A modern content strategy must include cloud. 76% of respondents felt that improving their content management and collaboration would significantly contribute to the acceleration of their digital businesses. Organizations that take a cloud-based approach see considerably greater benefits to customer experience (72% vs 25%), security (70% vs. 16%) and usability (64% vs. 16%) than their on-premises peers.
